{"id":497,"date":"2020-10-07T14:49:45","date_gmt":"2020-10-07T14:49:45","guid":{"rendered":"https:\/\/cinnk.com\/index.php\/2020\/10\/07\/from-the-web-with-love-mai-2017\/"},"modified":"2020-10-07T14:49:45","modified_gmt":"2020-10-07T14:49:45","slug":"from-the-web-with-love-mai-2017","status":"publish","type":"post","link":"https:\/\/cinnk.com\/fr\/from-the-web-with-love-mai-2017\/","title":{"rendered":"From the Web With Love – Mai 2017"},"content":{"rendered":"

Je comprends = je suis bon<\/strong>
Je ne comprends pas = ils sont mauvais<\/strong>
J’utilise souvent la m\u00e9taphore \u201crencontre\u201d pour d\u00e9crire les contacts entre un utilisateur et une interface.
Je vous invite \u00e0 d\u00e9crypter les \u00e9l\u00e9ments psychologiques de cette rencontre.<\/p>\n

\"pexels-photo-193349\"<\/p>\n


\nJe comprends = je suis bon Je ne comprends pas = ils sont mauvais J’utilise souvent la m\u00e9taphore \u201crencontre\u201d pour d\u00e9crire les contacts entre un utilisateur et une interface.Je vous invite \u00e0 d\u00e9crypter les \u00e9l\u00e9ments psychologiques de cette rencontre.<\/p>\n

Dans une premi\u00e8re rencontre, chaque partie est dans un moment (je veux dire un instant de sa vie), a une intention (ou plusieurs), des attentes et de probables objectifs.
\nProcessus subtil
\nLa raison pour laquelle la rencontre pourrait avoir un impact (m\u00eame minuscule) dans nos vies r\u00e9sulte de multiples micro-validations tout au long de la rencontre.
\nLes principales \u00e9tapes de la rencontre sont :<\/p>\n

D\u00e9couverte
\nInt\u00e9r\u00eat (creuser plus profond\u00e9ment) et actions
\nPlus d’actions (les m\u00eames actions plus souvent et\/ou diverses nouvelles actions)<\/p>\n

La d\u00e9couverte c’est simplement que les deux parties se trouvent au m\u00eame endroit au m\u00eame moment et qu’un d\u00e9clencheur se produit.<\/p>\n

Entre les \u00eatres humains, il peut s’agir d’un manque d’inhibition momentan\u00e9, d’un \u00e9lan ou de quelque chose d’\u00e9motionnel (m\u00eame minuscule) qui d\u00e9clanche la rencontre.Entre un \u00eatre humain et votre interface, c’est exactement la m\u00eame chose.
\n L’int\u00e9r\u00eat et l’action c’est une s\u00e9rie de petits tests successifs confrontant les attentes et les r\u00e9ponses.
\n\u00c9motions
\nLe contexte \u00e9motionnel est tr\u00e8s important car nous tendons  \u00e0 tordre la r\u00e9alit\u00e9 de mani\u00e8re positive ou n\u00e9gative selon notre \u00e9tat \u00e9motionnel actuel (\u201cavec les yeux de l’amour\u201d).
\nMais, si la rencontre commence avec un niveau \u00e9motionnel \u00e9lev\u00e9, le niveau des attentes sera certainement aussi \u00e9lev\u00e9.
\nJ’ai vu des interfaces d\u00e9laiss\u00e9es par les utilisateurs parce que l’\u00e9motion initiale pla\u00e7ait le niveau d’attente trop haut.
\nJ’ai m\u00eame d\u00fb tester la m\u00eame interface dans deux versions ; l’une avec un design \u00e9motionnel fantastique et l’autre avec un design \u00e9motionnel humble.<\/p>\n

Le taux d’adoption \u00e9tait \u00e0 peu pr\u00e8s semblable pour les deux avec cependant un avantage pour la version humble !
\nMais alors, qu’est-ce que le taux d’adoption ?
\nSentiments
\nLes sentiments sont les traces laiss\u00e9es par les \u00e9motions et les exp\u00e9riences.
\nL’Amour est un sentiment, la Haine en est un \u00e9galement.
\nLes deux sont les \u00e9tats du d\u00e9roulement d’une rencontre.
\nEt, tant que la rencontre se d\u00e9roule, les faits, les \u00e9motions, grands ou petits, s\u00e9dimentent et enrichissent le sentiment.Imaginons qu’il existe un niveau de sentiment, positif et\/ou n\u00e9gatif. Et il y a une latence entre les \u00e9motions ou les actes et les sentiments qui en r\u00e9sultent.
\n\u00c9chec de la rencontre
\nIl est facile de comprendre qu’un niveau de sentiment n\u00e9gatif fait \u00e9chouer une rencontre.Mais des sentiments insignifiants, m\u00e9diocres ou justes moyen, ou de longues latences cr\u00e9ent \u00e9galement desrencontres qui \u00e9chouent !
\nFait int\u00e9ressant sur les rencontres qui \u00e9chouent : la responsabilit\u00e9 de l’\u00e9chec est presque toujours celle de l’autre, pas la mienne.
\nSentiments en cours
\n \u00c0 propos d’UX*, le fait r\u00e9el dans une rencontre est \u201cest-ce que \u00e7a progresse ou non ?\u201d.
\nJ’adore regarder les interfaces pr\u00e9sent\u00e9es sur le site www.awwwards.com.<\/p>\n

Ce sont des merveilles d’invention et toutes ont un fort caract\u00e8re \u00e9motionnel.
\nL’intention du site est d’\u00e9quilibrer la notation (pour ne pas consid\u00e9rer uniquement l’\u00e9motionnel).Mais quand on en vient aux tests, je veux parler du niveau de sentiment potentiel (ou du taux d’adoption), les r\u00e9sultats sont vraiment d\u00e9cevants, sauf pour de tr\u00e8s rares exceptions.
\nComme je tente d’\u00eatre un gar\u00e7on positif, j’ai imagin\u00e9 que ces sites \u00e9taient en fait les portfolios de leurs auteurs.J’ai alors pr\u00e9sent\u00e9 \u00e0 un groupe de \u201cproduct owners\u201d, neuf de ces sites sur un grand \u00e9cran. Puis j’ai demand\u00e9 \u00e0 chaque membre de consulter ces sites sur son appareil pr\u00e9f\u00e9r\u00e9 (smartphone, tablette ou ordinateur bureau) pendant 2 minutes par site.<\/p>\n

En leur demandant de verbaliser ce qu’ils voyaient, les avis \u00e9taient tous favorables voire excellents.
\nEnsuite, je leur ai demand\u00e9 d’\u00e9crire sur un carnet les auteurs, les agences et les noms de marque qu’ils connaissaient d\u00e9j\u00e0 (et de me donner la page du carnet).
\nNotre groupe s’est pench\u00e9 sur d’autres sujets et, vingt minutes plus tard, nous sommes revenus sur ces neuf sites.J’ai simplement demand\u00e9 aux membres d’\u00e9crire sur leur carnet au moins quatre noms d’auteurs ou d’agences et trois marques.
\nIls l’ont fait facilement. Mais aucun n’a mentionn\u00e9 un nom qu’il ne connaissait pas auparavant !Pire encore, lorsqu’on leur a demand\u00e9 sp\u00e9cifiquement de se souvenir de noms qu’ils ne connaissaient pas auparavant, tous sauf un ont \u00e9chou\u00e9.
\n Le niveau \u00e9motionnel, au d\u00e9but de chaque rencontre,  \u00e9tait \u00e9lev\u00e9, mais l’usage des sites n’\u00e9tait jamais  sup\u00e9rieur \u00e0 la moyenne, ce qui entra\u00eenait un niveau de  sentiment nul ou n\u00e9gatif. <\/p>\n

\u00c0 mon avis, l’usage des sites que nous avons test\u00e9s n’est pas si mauvais, la plupart sont m\u00eame tr\u00e8s bons, mais le contraste entre le premier contact \u00e9motionnel et l’usage est trop \u00e9lev\u00e9.
\n Ces rencontres \u00e9taient d\u00e9j\u00e0 du pass\u00e9 et ne laissaient pas  de trace !
\n\u00c0 propos de l’auteur
\nYves Koekkoek
\nUser eXperience Research and Coaching for digital geniuses<\/p>\n","protected":false},"excerpt":{"rendered":"

Je comprends = je suis bonJe ne comprends pas = ils sont mauvaisJ’utilise souvent la m\u00e9taphore \u201crencontre\u201d pour d\u00e9crire les contacts entre un utilisateur et une interface.Je vous invite \u00e0 d\u00e9crypter les \u00e9l\u00e9ments psychologiques de cette rencontre.<\/p>\n","protected":false},"author":1,"featured_media":496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"yoast_head":"\nFrom the Web With Love - Mai 2017 | Cinnk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinnk.com\/fr\/from-the-web-with-love-mai-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the Web With Love - 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