{"id":534,"date":"2020-10-07T14:49:45","date_gmt":"2020-10-07T14:49:45","guid":{"rendered":"https:\/\/cinnk.com\/index.php\/2020\/10\/07\/interview-ufuk-septembre-2017\/"},"modified":"2020-10-07T14:49:45","modified_gmt":"2020-10-07T14:49:45","slug":"interview-ufuk-septembre-2017","status":"publish","type":"post","link":"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/","title":{"rendered":"Interview UFUK – Septembre 2017"},"content":{"rendered":"

Nous allons voir comment faciliter l’indexaction<\/strong> de votre site par les moteurs de recherche avec l’utilisation d’un sitemap<\/strong> ou plan de site<\/strong> en fran\u00e7ais.<\/p>\n


\nFAITES LA PROMOTION DE JOOMLA! DE LA MEILLEURE MANIERE POSSIBLE ET SENSIBILISEZ LES GENS AUTOUR DE CE GRAND CMS ET \u00c9COSYST\u00c8ME
\nHELLO UFUK POUVEZ VOUS NOUS PRESENTER L’\u00c9QUIPE DE MARKETING JOOMLA! ET NOUS PRESENTER SES PRINCIPAUX OBJECTIFS?<\/p>\n

L’\u00e9quipe de marketing Joomla! est l\u00e0 pour promouvoir Joomla! De la meilleure fa\u00e7on possible et pour sensibiliser autour de ce grand CMS et \u00e9cosyst\u00e8me. Le marketing Joomla! est vraiment une t\u00e2che monstrueuse. Non seulement la vision et la direction strat\u00e9gique sont des t\u00e2ches qui doivent s’inscrire naturellement dans la dur\u00e9e, mais il y a aussi tout le travail du quotidien, comme la production de textes, de vid\u00e9os ou d’images pour nos m\u00e9dias sociaux et les canaux joomla.org ainsi que la pr\u00e9paration des pages d’accueil pour chaque mise \u00e0 jour (majeur ou mineur) de Joomla!.
\nNous recrutons toujours de nouveaux b\u00e9n\u00e9voles et essayons de les impliquer! L’objectif principal actuel est de faire en sorte que l’\u00e9quipe marketing de Joomla! soit \u00e0 nouveau en ordre de marche. Nous avons de tr\u00e8s bonnes id\u00e9es et objectifs. Maintenant, nous avons besoin de b\u00e9n\u00e9voles qui aient l’\u00e9nergie et le temps n\u00e9cessaires pour nous aider dans ce projet int\u00e9ressant.<\/p>\n

POUVEZ-VOUS DONNER UN EXEMPLE CONCRET D’UN TRAVAIL QUE VOUS AVEZ R\u00c9ALIS\u00c9 AU COURS DES DERNIERS MOIS?<\/p>\n

Je suis responsable du marketing depuis mai 2017 et nous avons commenc\u00e9 avec les pages de pr\u00e9sentation de Joomla! 3.8 et Joomla! 4. Nous avons \u00e9galement commenc\u00e9 \u00e0 accueillir activement les b\u00e9n\u00e9voles et \u00e0 les int\u00e9grer au groupe de marketing. Mais pour \u00eatre tout \u00e0 fait honn\u00eate, les derniers mois ont \u00e9t\u00e9 principalement ax\u00e9s sur l’organisation mat\u00e9rielle et les petits projets. Nous avons cern\u00e9 plus de 100 probl\u00e8mes et r\u00e9solu la plupart d’entre eux. Consultez le r\u00e9f\u00e9rentiel public du marketing de Joomla!.
\nEt grand merci \u00e0 tous les b\u00e9n\u00e9voles Joomla! et en particulier Sandra Thevenet, Rowan Hoskyns Abrahall, Parth Lawate et Yves Hoppe. Ils m’ont aid\u00e9 en r\u00e9pondant \u00e0 la plupart de mes questions et cela d\u00e8s les premiers jours, apr\u00e8s que j’aie \u00e9t\u00e9 nomm\u00e9 responsable du marketing.<\/p>\n

QUELS SONT LES OBJECTIFS DE L’\u00c9QUIPE DE MARKETING POUR LES MOIS A VENIR?<\/p>\n

Nous sommes en phase de planification pour la sortie de Joomla! 4. La sortie de Joomla! 4 est une dynamique pour le marketing. Si nous pouvons le promouvoir autant que nous pr\u00e9voyons, nous pouvons obtenir un \u00e9norme succ\u00e8s. Donc, le plan n’est pas seulement de promouvoir les nouveaut\u00e9s de Joomla!, mais avant tout de se concentrer sur les avantages. Nous pr\u00e9voyons \u00e9galement de lancer une campagne d’exemples d’utilisation. Joomla! a de nombreuses fonctionnalit\u00e9s et nous devons montrer ses possibilit\u00e9 aux gens. Pour ce faire, nous pr\u00e9voyons de r\u00e9organiser certaines pages de joomla.org, telles que la page \u00abCaract\u00e9ristiques principales\u00bb, pour montrer notre nouvelle direction.<\/p>\n

POUVEZ-VOUS NOUS PARLER DE VOTRE PARCOURS JOOMLA! ?<\/p>\n

J’ai commenc\u00e9 il y a 14 ans en fabriquant des sites HTML. Ensuite, j’ai entendu parl\u00e9 de quelque chose au sujet de PHPNuke. C’\u00e9tait un grand pas en avant pour g\u00e9rer mon contenu, mais la facilit\u00e9 d’utilisation et la vulgarisation \u00e9taient vraiment p\u00e9nible. Par exemple, vous deviez t\u00e9l\u00e9charger un fichier Zip, l’extraire, puis ouvrir le fichier lisez-moi et suivre les instructions, telles que placer cette ligne de code ici, enregistrer l’extension l\u00e0-bas. Si vous deviez r\u00e9aliser une mise \u00e0 jour ou faire quelque chose de similaire, c’\u00e9tait tr\u00e8s compliqu\u00e9. Ensuite, j’ai lu apr\u00e8s le fork \u00e0 partir de Mambo, un article sur Joomla! Et j’ai imm\u00e9diatement essay\u00e9 la version 1.0. Et c’\u00e9tait incroyable! Ma premi\u00e8re pens\u00e9e \u00e9tait – wow – si propre, si nouveau et c’est tr\u00e8s facile \u00e0 utiliser.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous allons voir comment faciliter l’indexaction de votre site par les moteurs de recherche avec l’utilisation d’un sitemap ou plan de site en fran\u00e7ais.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-534","post","type-post","status-publish","format-standard","hentry","category-archives"],"yoast_head":"\nInterview UFUK - Septembre 2017 | Cinnk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview UFUK - Septembre 2017 | Cinnk\" \/>\n<meta property=\"og:description\" content=\"Nous allons voir comment faciliter l’indexaction de votre site par les moteurs de recherche avec l’utilisation d’un sitemap ou plan de site en fran\u00e7ais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Cinnk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cinnk.formation\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-07T14:49:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cinnk.com\/wp-content\/uploads\/2024\/10\/Logo-font.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cinnk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CinnkCom\" \/>\n<meta name=\"twitter:site\" content=\"@CinnkCom\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cinnk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/\"},\"author\":{\"name\":\"Cinnk\",\"@id\":\"https:\/\/cinnk.com\/fr\/#\/schema\/person\/eacaed860bb77e88b654cab0718cdc3d\"},\"headline\":\"Interview UFUK – Septembre 2017\",\"datePublished\":\"2020-10-07T14:49:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/\"},\"wordCount\":686,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cinnk.com\/fr\/#organization\"},\"articleSection\":[\"Archives\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/\",\"url\":\"https:\/\/cinnk.com\/fr\/interview-ufuk-septembre-2017\/\",\"name\":\"Interview UFUK - 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